Amazon Prime could soon have a stronger hand in U.S. sports as the streaming service is nearing a deal with the NBA to become ...

NBC was previously a major rights holder for NBA games from 1990 to 2022. When that deal ended, the network reportedly tried ...

Amazon.com Inc. is close to a deal to bring NBA games to its Prime Video streaming service, according to two people familiar ...

The NBA and Amazon Prime are closing in on a landmark deal that will give the streaming giant a significant portion of the league’s regular season and playoff game. According to The Athletic’s ...

The NBA's television ratings have been fairly stagnant over the last few seasons. The 2024 NBA Playoffs have started off with a slight decline in viewership versus last season. The last four NBA ...

The Los Angeles Lakers face the Indiana Pacers last December in the championship game of the inaugural NBA In-Season Tournament Ethan Miller/Getty Images The NBA‘s new round of rights ...

Having previously refrained from paying too much for premium rights, Amazon’s sports broadcasting strategy has been opportunistic and selective – until now. Using that conservative approach ...

There has been a new development regarding the new NBA rights deal. In a report by Puck's John Ourand, Amazon will reportedly get the In-Season Tournament and Play-In Tournament as part of its ...

It’s a good time to be in the sports business, and no one knows that better than the NBA. In the coming weeks, the league is expected to announce a new game-changing multiyear media rights pact ...

David Zaslav and Warner Bros. Discovery are trying to keep a piece of the NBA rights as part of a fierce bidding war with NBC ...

For years, cable TV has bled viewers and subscribers to streaming giants like Netflix, Apple and Amazon. Now, those same companies are vying to stream live sports, one of the last lines of ...